Award Categories

  • Best Customer Service

    Personalised Service, Problem-Solving and People-Oriented

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    Best Customer Service

    Personalised Service, Problem-Solving and People-Oriented

    This award is given to the heartland enterprise in Singapore with the best customer service. The winner is recognised for its ability to maintain an excellent customer relationship. What sets this enterprise apart from others is its ability to anticipate customers’ needs, and its sincerity in helping customers solve their problems.

  • Best Marketer

    Customer Engagement, Communication and Brand Efforts

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    Best Marketer

    Customer Engagement, Communication and Brand Efforts

    This award rewards the heartland enterprise for being a great communicator and the best marketer in Singapore. The winner is acknowledged for its ability to create engaging and effective campaigns, fulfil sales targets, and establish a strong brand presence through a distinct look that stems from its brand philosophy.

  • Best Visual Merchandising

    Layout, Design, Creativity and Productivity

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    Best Visual Merchandising

    Layout, Design, Creativity and Productivity

    This award gives due recognition to the heartland enterprise with the best store design and layout in Singapore. The winner is picked for its most optimal store layout, best space productivity, and creative visual merchandising skills.

  • Most Innovative

    Differentiation, Innovation and First-Mover Advantage

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    Most Innovative

    Differentiation, Innovation and First-Mover Advantage

    This award honours the most innovative heartland enterprise in Singapore, for its exceptionally fresh and creative business concept. This enterprise is singled out for being a first mover in its industry to emerge with an innovative business concept and to fill a market gap, distinctly differentiating itself from its competitors.

  • Most Franchisable

    Opportunity, Scalability and Sustainability

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    Most Franchisable

    Opportunity, Scalability and Sustainability

    This award rewards the most franchisable heartland enterprise in Singapore for its scalable and replicable business model. It also applauds the winning franchisor for its well-thought-out business model and outstanding intellectual property.

  • Heritage Award

    Expertise, Heritage and Conservation

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    Heritage Award

    Expertise, Heritage and Conservation

    This award recognises the heartland enterprise who has contributed significantly to conserving a legacy in Singapore for more than 25 years. The winner is an expert in the trade who has a strong desire to pass it on to the next generation of Singaporeans.(By Invitation Only)

  • Young Entrepreneur Award

    Freshness, Novelty and Creativity

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    Young Entrepreneur Award

    Freshness, Novelty and Creativity

    This award aims to encourage budding entrepreneurs to look to the thriving heartland as a fertile ground to start new businesses, introduce unique business concepts and expand their businesses. The award identifies successful examples of those who have succeeded, and hope to inspire other young entrepreneurs to follow their footsteps. The winner has to be aged 40 and below.

  • Hall of Fame

    Consistent Effort and Participation in Excellence

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    Hall of Fame

    Consistent Effort and Participation in Excellence

    The Hall of Fame recognises enterprises’ efforts in consistently challenging themselves to excel in the Singapore Heartland Enterprise Star Award. Enterprises that have participated in a total of 3 editions of SHESA will be listed into the Hall of Fame.

  • Best Technology Partner

    Impactful technology for Convenience, Affordability and Service to Community

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    Best Technology Partner

    Impactful technology for Convenience, Affordability and Service to Community

    This award recognises technology companies that have partnered with heartland enterprises to improve productivity, offering convenience and better services to benefit the community.

  • Progressive Hawker Star Award

    Francisable, Customer Service, Visual Mechandising, Marketing and Innovation

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    Progressive Hawker Star Award

    Francisable, Customer Service, Visual Mechandising, Marketing and Innovation

    This award recognises hawkers operating in food courts, coffee shops or hawker centres who have kept up with the times to achieve good results through effective marketing techniques, franchising for growth and/or better customer service through effective visual merchandising.

  • Luminary Award

    Overall Excellence, Heartland Leadership and Influence, Community Respect and Social Contribution

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    Luminary Award

    Overall Excellence, Heartland Leadership and Influence, Community Respect and Social Contribution

    This award honours enterprises that have excelled in franchising, customer service, visual merchandising, marketing and innovation. Essential to this award are the enterprises’ leadership role, economic impact and influence in the heartlands, as well as demonstrated social contribution to the community that have gained love and respect. (By Invitation Only)